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Yuyao mustard production originated in the early sixties, beginning from Yaobei cotton, it has gone through four stages of development. Planting sixties, seventies gradually promoted widely popular eighties, nineties rapid development, the city has become one of the leading agricultural products. Growing focus on contiguous, processing shape, the market covers the whole country. Planting area of more than 10 acres, more than 100,000 farmers, with an annual output of 10 billion kilograms of fresh head. The city has more than 120 mustard processing enterprises, the annual processing output value reached 10 million. Marketing network all over the country, products are exported overseas, Yuyao has become the largest production and processing base of mustard, the Ministry of Agriculture named the "national land of mustard." Yuyao mustard yellow dishes with texture tender, crisp characteristics, the use of plastic bags, loaded into Beng equipment, according to the different weight of the salt into the salt, low salt and three ultra-low salt. In recent years, mustard processing enterprises to increase investment in technological reform, is committed to the upgrading of products, strengthen management, and strive to improve product quality and grades, Yuyao mustard so much pro-consumer Lai, expanding market share, and the emergence of a batch famous brand "coins bridge", "rich" brand mustard obtained the title of brand-name products in China international Agricultural Fair, "Cathay Pacific" brand mustard was named agricultural brand in Zhejiang Province, "Cathay", "prepare Defu" brand mustard is rated as brand-name products in Ningbo City. Through years of efforts, Yuyao mustard enterprise size and strength has been greatly improved, with more than 10 million yuan of assets, in line with the requirements of the modern food processing enterprises reached 10 companies, 20 companies added to improve product quality a key role in high-temperature sterilization equipment, four companies reached 50 million yuan in output value, these leading enterprises to improve the overall quality of Yuyao mustard and visibility and market share has played an important role. For the Yuyao mustard in the fierce market competition, Yuyao Municipal, the city government in accordance with "strict management grasping quality, intensive management extension market," the general requirements, organization and implementation of the mustard "quality of the revitalization project": First, set up a municipal mustard production leading group and office, coordinating the city's mustard industry guidance and management, the formation of a joint law enforcement team and municipal associations mustard, mustard processing enterprises according to law, to rectify, to standardize the market order, and create a good business atmosphere. Second, we formulated "Yuyao mustard processing enterprises in basic production conditions" and "Yuyao mustard production series of standards" and "the implementation of views on the implementation of policies in great loss mustard processing industry." For high-grade products, competitive market, large-scale enterprises, the main economic indicators among the best leading enterprises focus on support and give it preferential treatment in taxation, land, salt, and other aspects of credit. Encourage enterprises to increase the technological efforts to achieve the plant layout is reasonable, clean and beautiful environment, advanced processing equipment, sanitation facilities and scientific production management, standardization of production processes, product quality series of modern food processing enterprise requirements through policy guidance. Third, encourage enterprises willing to spend energy on improved packaging, to spend capital, efforts to change the status of obsolete packaging, marketing strategy focusing on research, while adhering to effective marketing approach, while the use of online sales, even sales management and other new modern marketing efforts to expand the market. Fourth, the implementation of the "north south dish" project, under Yaobei cotton planting mustard basic saturation, use seize the opportunity to adjust planting structure, using Fanzu Daobao, single-season contract, to establish a close business-friendly raw materials base and Rice farmers are encouraged to approach the expansion of rice area mustard acreage holding Yuyao mustard plant size leading position. After three years of hard work and strive to make the city's mustard planting area of 15 mu, processing output value exceeded 15 billion yuan, of which 2 billion yuan output value of enterprises, reaching 1-2 only the well-known brands, 3-5 only provincial brand, and establish a set of sound quality management and supervision system. |